MarketLeadWatch.com have recently written a very insightful and interesting article on the topic of social media and lead generation, and how Facebook, Twitter and the like are emerging as great platforms to instigate lead generation programmes from.

Author Bill Rice discusses the ways in which social media is becoming the new defacto, ‘go to’ place for lead generators, and cites the Unisfair recent survey of technology marketers, with 74% of respondents ‘flagging’ social media as a top priority platform for Lead Generation.

The article continues to discuss a wide variety of topics surrounding this new trend and outlines other research supporting the findings and makes very interesting reading for those interested in lead generation.

Quite often insurance lead generation can fall into two main categories depending on the nature of the products being sold.

1. The use of affiliate sites, price comparison sites, and TV advertising etc are incredibly useful and  cost effective tools for the generation of mass market insurance leads for industries such as:

- Car and Vehicle insurance

- Home Insurance

- Pet insurance

- Travel insurance

- and assorted other mass market consumer insurances.

2. On the other hand though, is the niche, highly specific or specialist insurances that require careful targeting of the customer, refinement of the customer needs on a highly individualised basis and a potentially more personal relationship between the insurer and the insured than might occur on other more mainstream policies. This would cover insurances such as:

- Life insurance

- Critical illness cover

- and a variety of other insurance types

the second set of insurance types is perfect for investigation by insurance lead  generation specialists.

Free mortgage leads that are truly free are only ever going to be generated by word of mouth referrals from happy existing customers. I should know, because I am one, and my IFA usually gets at least one or two appointments out of me every quarter.. and I’m sure he gets the same from a lot of his other clients too!

Free mortgage leads are readily advertised across the internet. My understanding is that it’s a good way for companies to hook you in to their services so you can see the benefit of the leads they generate, without the need for any up front payment. It’s the marketing equivalent of a free taster in a sipermarket, or a test drive at a car dealers. Try before you buy.

This is not to say that free mortgage leads are not a valuable part of the mortgage leads industry, because they are. Lead generation companies need to often supply these free mortgage leads to entice new customers as part of their own lead generation activities. Just be careful to take a good thorough look at what the company is offering after they supply you with free mortgage leads, and don’t be afraid to shop around and see who has the best deal!

In these times of austerity, with people out of work, and companies struggling to survive, wouldn’t it be great to have the problem of having so many new customers you have to expand your company just to deal with them all?

Lead Generation UK is a website formulated to provide the UK business owners, managers and  decision makers with the right information to decide on how and when to use lead generation services in the UK to provide their company with new business, increased customers levels, boost growth and future prospects.